What is your background?
My background is in sportswear product design. I am an Irish Designer, and I have 15 years experience working with a number of International Sports brands including Danish sportswear brand Hummel.
I have lived in Denmark with my wife and 2 children since 2014.
What is your function?
I am a product designer for the Outwell brand. I design and develop various outdoor products across a number of categories. Apart from designing and developing new products, I also research markets and consumer trends and create design stories that make a positive connection with the end consumer.
What tendencies do you see within your area going forward?
As our lives become ever faster and more connected with technology and data, there is a notable push towards disconnecting from the artificial and becoming more human.This has lead to a new generation taking time out and exploring new outdoor experiences. Healthy has become the new sexy. Experiences and travel destinations have extra kudos determined via social media.
This is good news for the Outdoor industry, as activities and camping experiences, shared on social media have much more status than having the latest gadget.
This increased trend for the Outdoors is being pushed as much from women as men and we will see an increase in items designed for and by women bringing new innovation and aesthetics into more traditional categories.
What makes Scandinavian design good?
I think Scandinavian Design is beautiful because of the simplicity and clarity of function, that pared-down expression used with different materials, particularly wood, ceramics and metal.
It is for me the correct combination of comfort with minimalistic and functional design.
Eventhough much Scandinavian design is monochrome in appearence, where shades of grey can even seem flamboyant, there is on occasion a playfulness with colour which I really like.
What makes the Outdoor Industry interesting?
I find the outdoor industry interesting because it is constantly looking to improve and innovate its products. Leading in so many areas of design and functionality but also actively looking to include sustainability and integrate that type of thinking into the business.
Also there is a great outdoor community, from campers to climbers, walkers to joggers, they are all looking to share their passion in the outdoor environment. They have some very inspiring stories.