Outwell 25 years anniversary
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Outwell celebrates 25 years of innovative happy camping

This year marks 25 years since Outwell burst onto the camping scene, innovating family tenting holidays and bringing home from home comfort to the campsite like never before. It’s been an amazing quarter of a century for us. From humble beginnings, Outwell has grown into an international leader in the field of camping, receiving accolades for outstanding products year after year. 

Drawing upon our Scandinavian heritage, Outwell has always understood the importance of great design. As avid campers ourselves, we are passionate about creating the best, inventive products that help make the great outdoors even better. 

Family is at the heart of our ethos. To pass the Outwell test, products must enhance family holidays and make camping easier, comfier and hassle-free. For this to happen, innovation is key. 

Over the years, we have set new standards for camping that push boundaries and exceed expectations. Back in 1998, Outwell was the first in the industry to launch luminous guylines. These clever guylines don’t just secure the tent they also reduce trip hazards as they’re much easier to spot, even in the dark. 

Outwell Sewn-in Ground Systems were introduced in 2005, instantly making tent pitching easier and faster. Campers no longer needed a separate groundsheet, they now had one sewn-in to their tent. This not only helped with set up, it also offered maximum protection from the elements, dirt and insects, keeping tents safe, dry and bug-free. 

Outwell was the first company to feature tinted windows on our family tents as standard. These work to cut out sun glare and provide UV protection, while also offering privacy inside the tent. While the patented Wind Stabilizer System has been a game changer for all-weather camping holidays. This cutting edge tech keeps tents stable and secure, whatever the conditions outside. So campers get peace of mind even on the windiest days. 

Add to this Outwell’s signature spacious rooms and you have the foundations for happier holidays under canvas and for creating memories that last a lifetime. So it’s not surprising that Outwell tents and camping equipment win Owner Satisfaction and Editors Choice awards every year. 

“If people feel comfortable and happy in their tents, they’ll get more out of their camping holidays and this shows in customer satisfaction,” says Lotte Simonsen, R&D Director at Outwell. 

Customer satisfaction has always been a driving force at Outwell and we’re excited to launch our next generation 2020 collection. This outstanding range of tents and equipment will delight customers and is the perfect way to celebrate 25 years of happy camping. 

Inventions like the all-new patent-pending Quick & Quiet inner doors have been developed with families in mind. These offer easy and noise-free access to the bedrooms so parents can check on the kids without waking them. They are also great for early risers who want to get up and explore without disturbing the rest of the family. 

Families will also love the new Dark Inners, which block out even more light in the bedrooms so campers can sleep better and wake happier. It’s just the thing for a great night’s sleep under canvas. 

Tent size is always important to campers and this year there’s more flexible space with the handy new Wing Lounge. This quickly adds extra room to the living area for playing, cooking, eating or relaxing. So families can really stretch out. 

In addition to these brilliant new innovations, the 2020 collection has all the special, high tech features customers expect from an Outwell tent. High durability, amazing quality, all-weather protection, standing height ceilings and a choice of sizes give families everything they need for happy holidays. Making an Outwell tent a fantastic investment for many years to come. 

This pioneering new Outwell tent collection will be transforming camping experiences in 2020 and beyond. So let’s get back to nature and explore the great outdoors! Because with Outwell, you really can relax and enjoy your time outside.

• View our new 2020 tent collection
• Outwell awards include Winner Best Traditional Poled Tent 2019 and Winner Best Mainstream Tent 2019 at the Owner Satisfaction Awards. View the list of Outwell’s latest awards
• Read more about Outwell Innovations here